"I've worn my Stockholm coat every single day this winter. The quality is incredible — you can really feel the difference!"
✂️ A tiny Swedish workshop
Coats made with love, designed to be kept forever
Hi! I'm Elsa. My mum Ingrid sews every coat by hand, I handle the designs, and my dad Erik runs our little shop. We've been doing this as a family for 26 years.
— Elsa, writing from our workshop
See our coats26
years of making
3
family members
1
sewing machine
Handmade with love
Every single stitch
Made by Ingrid
Every single coat
Free shipping
Anywhere in Europe
5 year promise
We fix it if it breaks
Easy returns
30 days, no questions
👋 Our little story
Read our full story
Three people, one workshop, and a whole lot of love
My mum started making coats in 1998 in our spare room. Just her and an old sewing machine. Dad did the deliveries in his Volvo.
I grew up surrounded by fabric and the sound of her Singer. When I finished design school, I didn't move to Stockholm — I came home.
We tried selling through boutiques for years. They'd mark up our coats 300% and still say we were too expensive. Now we sell to you directly — same quality, fair prices.
👩🦳
Ingrid
The maker
👩
Elsa
The designer
👨🦳
Erik
The hugger
From sketch to your doorstep
Every coat follows the same careful journey. No shortcuts, no rushing.
1
Elsa draws
Every design starts with pencil and paper. No computers, just ideas.
2
We pick fabrics
Wool from Scotland, lining from Italy. Only materials we'd wear ourselves.
3
Ingrid sews
Every cut, every stitch, every button — all done by mum's hands.
4
Erik wraps & sends
Wrapped in tissue, boxed with care, sent with a handwritten note.
Happy customers, happy us
"Elsa personally answered my sizing questions! The coat arrived beautifully wrapped and fits perfectly. This is how shopping should be."
"My daughter asked where I got my jacket. Now she wants one too! Three generations appreciating real craftsmanship."
A day at our little workshop
Where the magic happens (and the coffee flows) ☕
Mum's happy place ✨
💛
The details 🪡
Creative chaos ✏️
Picking colors 🎨
Dad on packing duty 📦
Shop in your country
Free shipping across Europe
Deutschland
Zum deutschen Shop →
France
Vers la boutique française →
Nederland
Naar de Nederlandse winkel →
België
Naar de Belgische winkel →
Österreich
Zum österreichischen Shop →
Italia
Vai al negozio italiano →
España
Ir a la tienda española →
Ireland
Visit Irish store →
Don't see your country? Check our full shipping list →